New Jersey online gambling on the whole has been a big success. Since launching in November of 2013, online gambling revenues have brought in $600 million in total gaming win, resulting in more than $50 million in tax revenue for New Jersey. And revenue is consistently growing despite the fact that the NJ online poker market has been struggling, with year over year growth higher every year since 2013.
During the month of June, online poker in the state generated $1.7 million in revenue. Many poker players play less or no poker during the summer, but the number still represents a 11.9% change from last year and a 15.4% decline month over month in adjusted change.
On other hand, the online casino market in New Jersey is going gangbusters. With the $18.5 million that online casinos generated during the month of June, the industry saw an impressive 28.1% increase over the year and a 0.9% increase in adjusted terms from last month.
Who is Participating In the New Jersey Market
The New Jersey Division of Gaming Enforcement is the official source for the performance of regulated online casinos in the state. So we can get a transparent picture of what is going right and what is falling short. When looking at the top NJ Gaming websites, we can see the origins of the revenue and what players are liking about specific groups and grands
There are five main players in the New Jersey market right now: Borgata (which consists of the Borgata, Party and Pala brands), Casears (888, Caesars, Harrah’s and WSOP), Golden Nugget (Golden Nugget, Betfair and SuperHouse), Resorts (Resorts, Mohegan Sun and Poker Stars NJ) and Tropicana (Tropicana and Virgin).
The Top New Jersey Online Casinos
The New Jersey online casino market represents over 90% of the revenue with all providers generating around $3 million or more a month.
The three groups contributing the most to online casino revenue include:
Golden Nugget Casino – At $5,576,526 in revenue during the month, Golden Nugget brands accounted for over 30% of the total. In addition to having the largest online casinos, Golden Nugget has also seen the fastest growth over the last year, having grown nearly 58% over the time period. It should be noted that the Golden Nugget has achieved this feat despite providing an online poker product.
The main two casinos in the group are Betfair Casino and Golden Nugget, which each launched in November 2013 when the market opened up. Casino Sugarhouse Casino joined the group in late 2016.
After Golden Nugget, the numbers fall down quite a bit with most operators hovering around the $3 million revenue mark. During the month of June, Borgata held the number two position.
Borgata Casino – With $3.3 million in revenue during June, Borgata saw a 18.31% increase over the previous month. Despite the strong growth over June, the Borgata casino group has only seen a 3.47% increase year over year. Borgata and Party began offering casino games in November 2013 while PalaCasino.com went live in November 2014.
Caesars – Next up on the list is Caesar’s group, which has saw $3,141,591 in casino revenue during June and an impressive 28.87% growth over the last year. The Caesars group launched Casears Online Casino, Harrah’s Casino and 888 casino upon the New Jersey online gambling market opening up in November 2013.
Top New Jersey Online Poker Rooms
On the poker front, things aren’t haven’t been as rosy. The vertical represents just a fraction of the overall online gambling revenue at the state with approximately 9% from online poker. And June actually marked the worst month ever for online poker in the state. There are three main players in the New Jersey online poker – Borgata (under the party and Borgata Poker brands), Caesars (WSOP.com) and Resorts (Poker Stars, New Jersey).
Poker Stars (Resorts) – Despite launching years after the market went live, the Resorts group has quickly ascended to the top of the online poker rankings in New Jersey. Of course, this isn’t a huge surprise as PokerStars is still the largest online poker site in the world and most online poker players still remember a time when the poker room was very much part of the conscious of the American poker player. PokerStars has been neck and neck with the Caesars group of late (WSOP.com) and on many days draws higher peak traffic. Its $679,637 in poker revenue was at the top of the list by over $100,000.
WSOP.com/888 (Caesars) – Home of some biggest brands in the gaming world, Casears has always been right in the mix as well. During June, the group generated $470k, a steep decline of 22% year over year. Brands on the network include some big names in the world of poker (WSOP) as well as long-standing online gambling powerhouses (888). The brands combine on the network for around 160 players on average. They are the unofficial leader in cash game traffic many weeks when PokerStars doesn’t have a big promotion draw.
Borgata – Borgata Poker is next with $585,970 generated in poker revenue during June, which is basically flat for the month and over the last year. Although this group started off strong in the online poker space (and held the number one slot) they have tailed off as competition has been fierce in the state. They are now ranked #3 in cash games in the state most weeks, but are still very relevant.