PokerStars announced that the domain has gone live today.

The site, which is run through PokerStars’ license in European Union member state Malta, will be used by players in Sweden and Finland, for now. Players at continue to play against PokerStars’ entire base of players.

The formation of, is “an important step in improving the player experience and benefits in those countries and across Europe,” according to PokerStars. More below from the announcement on PokerStars’ blog:

“The new license and .eu site allow for clarity in taxation of poker winnings. Now, Swedish and Finnish players will be contracting directly with a company officially based and licensed in a European Union member state. What’s more, PokerStars has an office in Malta directly responsible for handling the company’s business operations in Sweden and Finland. Online poker winnings in Sweden and Finland are tax-free when won in the European Union under a license issued by a member state.”

Players in Sweden and Finland will be automatically moved to the next time they log in at PokerStars.

PokerStars says that some other European countries will be included in “in the near future.” However, it does not appear likely that segregated sites, like and, will be included under that umbrella.