The $500,000 buyin Super High Roller Bowl at Aria will be broadcast later this year at NBC Sports Network.

Poker Central, which is producing the telecast of the event, announced the deal this week. The tournament will be held July 2-4 at Aria in Las Vegas, and is expected to start being televised on August 28th.

More than 50 players have signed up to play in the tournament already, including many of the game’s biggest stars. The likes of Daniel Negreanu, Phil Hellmuth, Antonio Esfandiari and Phil Ivey have already committed to playing in the event, which takes place near the end of the World Series of Poker, but before the main event begins.

“We are excited to bring this new world championship poker event to NBCSN,” said Jon Miller, President of Programming for NBC Sports and NBCSN. “With top poker players competing for an expected $25 million prize pool, the Super High Roller Bowl will make for compelling programming.”

Poker Central is working with POKER PROductions, which produces the ESPN broadcast of the World Series of Poker, and has also produced NBC’s Poker After Dark, GSN’s High Stakes Poker, and NBC’s National Heads-Up Poker Championship.

Also in the past couple of months, Poker Central has announced “partnership” deals with Hellmuth, Negreanu and Esfandiari. How those players fit into the plans of Poker Central has not been made clear, although it seems likely that all of them will appear on air, either through the SHRB or through future televised productions.

Poker Central calls itself “the world’s only 24/7 Poker TV network,” although it does not yet have a home with a cable or satellite provider, as of yet.